produces superior-quality
modern LED Christmas lights
with the bright, warm, nostalgic glow
of classic incandescent.
2020 Products
Tru-Tone bulbs were offered as replacement bulbs in boxes of 25.
C7 MULTICOLOR CERAMIC
C7 CLEAR [ULTRA WARM-WHITE]
C9 MULTICOLOR CERAMIC
DELUXE, VINTAGE-STYLE 10-LIGHT BOXED SET
2021
We believe there is an enormous opportunity for growth.
Tru-Tone bulbs are significantly better at replicating incandescent Christmas lights than all other available options.
Our vintage-style cord set (independant from the included bulbs) is likely the most premium modern Christmas light string.
It is the only modern set with any distinguishing features or charming qualities.
We have demonstrated to have a unique and appreciated understanding of the mid-century vintage Christmas aesthetic that is absent from most modern products, and for which consumer demand appears large and growing. All of our marketing and packaging are vital supportive components to the product/brand.
There exists the potential for expansion beyond lights to other vintage-inspired Christmas/ and other seasonal decorative products.
2021 OFFERINGS
PRIMARILY FOCUSED ON A MORE DIY DIRECTION RATHER THAN COMPLETE SETS.
for example, in a retail environment a Tru-Tone display would showcase the illuminated lights and offer a selection of empty cord sets alongside boxes of bulbs in a variety of colors for you to ASSEMBLE your own perfect set of lights.
25-BULB PACKS
C7 and C9 offered in single-color, plus current MULTI color PACKS.
5-BULB PACKS
C7 and C9 offered in multi-color packs of JUST 5 bulbs to function as both less costly TRIAL purchaseS and for BROKEN BULB replacementS.
CLEAR (warm-white) BULBS
NOW in both c7 & c9 sizes
EMPTY CORD SETS
EMPTY-SOCKET CORD SETS IN 25 SOCKETS WITH OPTIONS IN BOTH C7 & C9 socket sizes.
POTENTIAL OPTIONS TO EXPLORE INCLUDING THOSE RATED FOR OUTDOOR USE.
GIFT BOX SETS of 10 LIGHTS
Probably more IDEAL FOR MANY SMALLER RETAIL SETTINGS. THE SAME GENERAL FORM AS OUR 2020 DELUXE LIGHT SET. Achieving better margins is imperative before this can happen.
POTENTIAL MODIFICATIONS
FULLY RECTIFIED
INVESTIGATE THIS POSSIBILITY TO COMPLETELY ELIMINATE FLICKERING
IMPROVED COLOR TEMPERATURE
SLIGHTLY WARMER
SLIGHTLY LESS BRIGHT
FIRST DETERMINE IF THE ADDED BRIGHTNESS of original bulbs WAS VIEWED AS A BENEFIT VS. DETRIMENT.
ADJUSTMENTS TO CURRENT COLORS
ORANGE SHIFTED TOWARDS YELLOW.
RED, LESS ORANGE
INTERNAL COLOR PROCESS
ELECTRO-STATICALLY APPLIED INTERNAL Pigment FOR EXTRA DURABILITY IN AN OUTDOOR SETTING. PERHAPS ONLY FOR C9 OR FOR AN UPGRADED OPTION.
NEW BULB SHAPE
LOCATE AN existing, MORE-ROUNDED BULB SHAPE, OR EXPLORE THE COST OF A CUSTOM SHAPE. THESE SUGGESTED SHAPEs are MORE RETRO, CHARMING & ALSO MORE IDENTIFIABLE, which are all ADVANTAGES IN TERMS OF POTENTIAL COMPETITION.
NEW PRODUCTS
for 2021 & BEYOND
ADDITIONAL BULB COLORS
YELLOW, PINK, TEAL & PURPLE
TRANSPARENT-COLOR BULBS
TRIPLE-COATED GLASS IN AT LEAST 5 COLORS. (red, amber, green, blue, magenta). Determine if current straight LED filament is acceptable, or re-designED AS A custom filament as an inverted V shape. This new filament design could potentially be used across all TRU-TONE C7/ C9 bulbs, as it may prevent the slight filament-support-wire shadow that occurs currently and add a level of quality-control for this component.
S14 MEDIUM-BASE BULBS (PATIO LIGHTS, SIGN BULBS)
CERAMIC TYPE, TRANSPARENT COLOR, SATIN-FROST COLOR. SOLD IN PACKS OF 12. The popularity of “bistro” light cords for home and commercial spaces should make these popular all year. These bulbs tap into a new markets, with commercial sign industry.
OUTDOOR / STANDARD CORD SET(s)
BELOW ARE OUR INITIAL TESTS FOR A LESS EXPENSIVE VINTAGE-STYLE CORD SET ALTERNATIVE TO THE DELUXE FABRIC-COVERED CORD SETS.
RATED FOR BOTH INDOOR AND OUTDOOR USE, THESE COULD BENEFIT FROM MODIFICATION TO THEIR SOCKETS WITH A NEW EXTERIOR MOLD TO HAVE A MORE VINTAGE APPEARANCE, SUCH AS A HEXAGONAL SHAPE, ALONG WITH A STACKABLE MALE PLUGS.
[ALSO SHOWN: OTHER POSSIBLE COLORWAYS.]
DELUXE FABRIC-COVERED CORD SETS
The same or similar design as our popular 2020 vintage-style sets.
Lack of UL / ETL listing may be an obstacle for larger retail establishments.
Timeline for UL/ETL testing IS AROUND 6 MO. from the SUBMITTING FUNCTIONAL PROTOTYPE SO challenging TO OBTAIN PRIOR TO MANUFACTURING THIS YEAR.
Additional Cost will VARy BETWEEN TESTING LABORATORIES and only viable with 10,000+ sets.
CAN CONTINUE TO SELL ONLINE OR SMALLER RESELLERS WITHOUT obtaining LISTING. IMPORTANT NOTE: SETS WERE MADE ENTIRELY WITH UL/ ETL TESTED COMPONENTS.
NEW SETS OFFERED WITH 25 EMPTY SOCKETS IN BOTH RED & GREEN OR GREEN & GREEN wire In C7 and perhaps also C9 sizes (not for outdoor use).
FOIL LIGHT REFLECTORS
Vintage-style DIE-cut and formed aluminum foil star/flower shaped reflectors. Cardboard insulating ring aroung hole. SOLD in packs of 10 or 12 for use with C7 bulbs.
TREE-TOPPER(S)
Composed of 2 halves of the same stamped metal star, bolted together around a 5 socket set of C7 size lights. PREFERABLY from metal, but could be made from metallised THERMO-formed plastic due to the lack of heat from TRU-TONE bulbs.
LIGHT COVERS
EMULATING UNIQUE VINTAGE LIGHT BULBS WITH CLIP-ON PLASTIC COVERS.
TWO SUGGESTED STYLES ARE “LIGHTED ICE” & BIRD SHAPES. Plastic bell-shaped covers in off-white or red.
VACUUM-FORMED PLASTIC DECORATIONS
Vintage-style Printed, THERMO-formed, cut plastic decorations with flat back and internally lit with TRU-TONE lights. TYPICALLY WALL MOUNTED.
A variety of design options exist including Santa face, reindeer, lantern, bells, “SEASON’S GREETINGS” signs more.
PRINTED CARDBOARD DECORATIONS
Large-format flexography printed flat or dimensional decorations. Santa standees. Santa head. Reindeer standees. Vintage-style cardboard fireplace.
INTERNATIONAL SALES
COMPATIBLE VOLTAGE & PLUGS
CANADA MAY BE THE ONLY INTERESTED MARKET THAT CAN USE THE SAME VOLTAGE AS THE U.S.
EUROPE & AUSTRALIA ARE BOTH INTERESTED MARKETS BUT WOULD REQUIRE A 240 V VERSION OF BULBS AND DIFFERENT PLUGS FOR ANY CUSTOMIZED CORD SETS
ESTABLISH LOCAL RESELLERS
Perhaps best to arrange for international sales to be exclusively sold through reseller partnerships.
Another option for the UK might potentially be to partner with NOMA UK(an original christmas lighting company), or even re-branded as a NOMA product.
WHAT WE’RE LOOKING FOR
>FINANCIAL INVESTMENT
>GUIDANCE WITH GROWTH / PROFIT FACTORS
* PLEASE SEE ASSOCIATED MIND MAP.